Point of Interest

Points of Interest (POI) data provides information on the location of - and details relating to - a diverse pool of business, leisure and geographic features. This provides users valuable insight which can be applied to making decisions around areas such as risk analysis, access to services or recreation facilities, store location, location-based marketing, and "find my nearest" searches. Any organization can combine the POIs with their own data to create maps, view and analyze trends, understand competitive threats and advantages, and consider opportunities for growth based on client's access to services.

From the address of a police station or cinema, to the location of convenience stores and railway stations there are potentially thousands of key features and landmarks that could add an important dimension to your mapping project.

Points of Interest data also known as Features of Interest data supports a range of applications including digital mapping, enhanced routing products and validation of private databases.

By default, points of interest (POIs) appear on the base map along with their corresponding icons. POIs include parks, schools, government buildings, and more. In addition, business POIs appear by default on the map when the map type is normal. Business POIs represent businesses such as shops, restaurants, hotels, and more. Business POIs on indoor maps (floor plans) appear only on a lite mode map.

A POI corresponds to a place, as defined in the Google Places API. For example, recreational parks are POIs, but things like water fountains are generally not POIs (unless they're of national or historic significance).